03 / SELECTED WORK

PHOTOGRAPHY / VIDEO / SOCIAL CONTENT

MJ Fit Training

Fitness content built around movement, energy, and community.

MJ Fit Training needs visual content that captured more than individual workouts. The goal was to show the energy of the training environment, the relationships between coaches and athletes, and the community surrounding the brand.

Through a combination of action photography, environmental portraits, group coverage, and short-form video, I created a library of content for social media and ongoing brand storytelling.

MJ Fit Training participants exercising on mini trampolines during an outdoor group fitness workout.

MJ FIT TRAINING / BRAND & COMMUNITY

MJ Fit Training participant performing a sledgehammer exercise during an outdoor fitness workout.
Woman performing a kettlebell exercise during an outdoor MJ Fit Training workout.

Capturing the work.

Strong fitness content depends on anticipation — watching movement, positioning for the next repetition, and capturing the moment when effort, expression, and form come together.

MJ Fit Training participants working together during an outdoor rope exercise.

COACHING / PERFORMANCE

Woman performing a tire exercise during an outdoor MJ Fit Training workout.

The people behind the movement.

The strongest moments weren’t always the biggest ones. Coaching, encouragement, fatigue, concentration, and interaction helped tell a more complete story of the experience behind MJ FIT Training.

MJ Fit Training participants performing sledgehammer and tire exercises during an outdoor fitness workout.
MJ Fit Training participants performing medicine ball and sledgehammer exercises during an outdoor circuit workout.

ACTION PHOTOGRAPHY / TRAINING CONTENT

Strength. Motion. Effort.

MJ Fit Training group participating in an outdoor step fitness class under a pavilion.
Fitness instructor leading an MJ Fit Training group workout under an outdoor pavilion.
Fitness instructor from Xtreme Hip-Hop with Phil leading an outdoor group workout.
MJ Fit Training participants performing a boxing-inspired exercise during an outdoor group fitness class.

Fitness isn’t only about performance.

The visual story also needed to capture personality, accessibility, and the social side of the brand. Wider environmental images establish the group experience, while tighter frames highlight individual personalities and moments of movement.

COMMUNITY FITNESS

Building a visual library, not just a highlight reel.

MJ Fit Training community posing together after an outdoor group fitness event.

The finished photography provides MJ Fit Training with a mix of hero imagery, individual features, community moments, and evergreen brand assets that can be reused across social media, marketing and future campaigns.

Content in Motion.

Photography established the visual library. Short-form video extended that same energy into social content designed for mobile viewing.

SHORT-FORM VIDEO

Fast-paced training footage, movement-driven editing, and vertical framing translate the energy of the training experience into a concise, platform-ready social piece.

MJ Fit Training — Social Reel

VERTICAL VIDEO / EDITING / SOCIAL MEDIA

THE DELIVERABLE

One shoot. Multiple ways to tell the story.

PHOTOGRAPHY

Action, coaching, portraits, community and environmental coverage.

Movement-focused footage capturing the energy, instruction and atmosphere of the training experience.

VIDEO

Vertical edits designed for quick, engaging delivery across social platforms.

SOCIAL CONTENT

Together, the assets give MJ Fit Training a flexible content library rather than a collection of disconnected posts.